Brand identity
·
2026
Coffee branding with
earth
under its nails.
A grounded identity for a roaster growing from one café to national shelves.
Challenge
Terra Coffee came to the studio with a strong product and a crowded shelf. The brief: stand out without shouting, and build a system that scales from a single launch to a full range.
We started with research on shelf, on screen and in conversation — then reduced everything to one idea the whole team could repeat in a sentence.
Identity
Results
Launched in 2026. In the first quarter: 1→14 retailers, +47% wholesale, 5 new blends.
