Packaging
·
2026
Skincare that
glows
on the shelf.
Pearlescent packaging that catches light the way the formula catches skin.
Challenge
Nacre came to the studio with a strong product and a crowded shelf. The brief: stand out without shouting, and build a system that scales from a single launch to a full range.
We started with research on shelf, on screen and in conversation — then reduced everything to one idea the whole team could repeat in a sentence.
Identity
Results
Launched in 2026. In the first quarter: 9 days to sell out, 3 retailers, +64% repeat buyers.
