Mira Alvarez

Wed 16 Sep  23:18
23:18

Work

Pulse

Pulse

Overview

Challenge

Identity

Results

Next:

Nacre

Product design

·

2026

A health app that

listens

before it talks.

A quiet, glanceable companion for daily health — built around one number that matters.

TL;DR

4.8★

App Store

200k

users

−41%

churn

Download PDF

TL;DR

4.8★

App Store

200k

users

−41%

churn

Download PDF

Challenge

Pulse came to the studio with a strong product and a crowded shelf. The brief: stand out without shouting, and build a system that scales from a single launch to a full range.

We started with research on shelf, on screen and in conversation — then reduced everything to one idea the whole team could repeat in a sentence.

Identity

Results

Launched in 2026. In the first quarter: 4.8★ App Store, 200k users, −41% churn.

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