Brand identity
·
2026
Making oat milk feel
Nordic
, not niche.
A calmer, Nordic identity that reads from three metres away.
Challenge
Halden came to the studio with a strong product and a crowded shelf. The brief: stand out without shouting, and build a system that scales from a single launch to a full range.
We started with research on shelf, on screen and in conversation — then reduced everything to one idea the whole team could repeat in a sentence.
Identity
Results
Launched in 2026. In the first quarter: +38% sell-through, 12→140 stores, 2.1× recall.
