Editorial
·
2026
A travel magazine with
sea air
in every spread.
An editorial system for slow travel — generous margins, salt-bleached tones.
Challenge
Salt Magazine came to the studio with a strong product and a crowded shelf. The brief: stand out without shouting, and build a system that scales from a single launch to a full range.
We started with research on shelf, on screen and in conversation — then reduced everything to one idea the whole team could repeat in a sentence.
Identity
Results
Launched in 2026. In the first quarter: 60k readers, 4 issues/year, +22% subscriptions.
