Editorial
·
2026
A travel magazine with
sea air
in every spread.
An editorial system for slow travel — generous margins, salt-bleached tones.
Challenge
Salt Magazine came to the studio with a strong product and a crowded shelf. The brief: stand out without shouting, and build a system that scales from a single launch to a full range.
We started with research on shelf, on screen and in conversation — then reduced everything to one idea the whole team could repeat in a sentence.
Results
60k
4
+22%
The relaunch reached 60k readers across print and web, with four issues now published each year.
Subscriptions grew 22% as slower, image-led layouts kept readers on each story for longer.
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