Mira Alvarez

Wed 16 Sep  23:18
23:18

Case Studies

Pulse

Pulse

Overview

Challenge

Results

Next:

Nacre

Product design

·

2026

A health app that

listens

before it talks.

A quiet, glanceable companion for daily health — built around one number that matters.

TL;DR

4.8★

App Store

200k

users

−41%

churn

Download PDF

TL;DR

4.8★

App Store

200k

users

−41%

churn

Download PDF

Challenge

Pulse came to the studio with a strong product and a crowded shelf. The brief: stand out without shouting, and build a system that scales from a single launch to a full range.

We started with research on shelf, on screen and in conversation — then reduced everything to one idea the whole team could repeat in a sentence.

Results

4.8★

App Store

App Store

200k

users

users

−41%

churn

churn

The redesign shipped two weeks early and passed 200k users in its first quarter. The App Store rating climbed to 4.8★ as reviews started to mention calm instead of clutter.

Churn fell 41% once the single-number home screen replaced the old dashboard: people opened the app less often, but they stayed.

Create a free website with Framer, the website builder loved by startups, designers and agencies.