Mira Alvarez

Wed 16 Sep  23:18
23:18

Case Studies

Kiln & Co

Kiln & Co

Overview

Challenge

Results

Next:

Orbit

Web design

·

2026

Ceramics shop that

feels

like the studio.

An e-commerce site with the pace and warmth of a potter’s workshop.

TL;DR

2.4×

online revenue

+58%

conversion

1.9s

load time

Download PDF

TL;DR

2.4×

online revenue

+58%

conversion

1.9s

load time

Download PDF

Challenge

Kiln & Co came to the studio with a strong product and a crowded shelf. The brief: stand out without shouting, and build a system that scales from a single launch to a full range.

We started with research on shelf, on screen and in conversation — then reduced everything to one idea the whole team could repeat in a sentence.

Results

2.4×

online revenue

online revenue

+58%

conversion

conversion

1.9s

load time

load time

Online revenue grew 2.4× in the first quarter after launch, with conversion on product pages up 58%.

A lighter build brought average load time down to 1.9s, and the team now publishes new collections without developer help.

Create a free website with Framer, the website builder loved by startups, designers and agencies.