Packaging
·
2026
Skincare that
glows
on the shelf.
Pearlescent packaging that catches light the way the formula catches skin.
Challenge
Nacre came to the studio with a strong product and a crowded shelf. The brief: stand out without shouting, and build a system that scales from a single launch to a full range.
We started with research on shelf, on screen and in conversation — then reduced everything to one idea the whole team could repeat in a sentence.
Results
9 days
3
+64%
The launch collection sold out in nine days and was picked up by three specialist retailers within a month.
Repeat purchases grew 64%. Customers kept the pearlescent jars on display, turning the packaging into the brand’s best advertising.
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