Mira gave Halden a voice we didn’t know we had. Sell-through was up 38% in one quarter.

Calm, precise and fast. She shipped the Pulse redesign two weeks ahead of schedule.

Our packaging finally feels like the product inside. We sold out in nine days.

She listens first, then designs something that feels obvious in hindsight. Online revenue more than doubled.

The new editorial system gave every issue room to breathe. Readers noticed immediately.